My two cents on the actual video:

It's a nice bit of cinematography and all but I bet that if you ask most of the 7 million people who watched the video about it in six months' time, they wouldn't even be able to tell you who Kony is. People like to believe in something and get behind a campaign, but the public's support is only guaranteed for as long as they feel good while watching the video. Once the flashy lights, pop-dubstep soundtrack and pretty colours fade, all that's left is a limp-dicked message about yet another crazy African leader.

The guys organising the campaign seem to be doing everything but going to up to Kony and stopping him. Wow, you made some posters and bracelets? Fucking rad man but the Livestrong campaign want their ideas back.

Wow, you talked to some politicians before and they didn't give a shit about it but since you convinced a few hundred unemployed students to stand in parks in generic locations around the world and shout 'This war must end' you think you have some power? Fantastic. Have a sticker.

Wow, you want some celebrities to tweet about Kony... or er... just get behind the campaign but you never specify how? I guess that's cool but George Clooney and Brad Pitt would also like some press for the poverty-stricken nations that they're highlighting too. Also, what happened to the Live Aid technique of actually using the talents of the celebrities involved to raise awareness - not just telling them to issue press releases to their specific fanbases?

And what's with that artist guy towards the end? Cool, you made some nice art that people like. That doesn't mean that (and I quote) 'seeing what I've done I think it's empowered a lot of people to realise that one individual can make an impact'. What? No. It's cool art. People like cool art. It doesn't mean anything.

Finally, the whole '20/04' thing seems completely and utterly ridiculous. So you're going to cover cities (if you don't get arrested in the process or your volunteers don't flake out) with posters like 'KONY 2012'? Great. So how exactly does this lead to you getting the funds and political power to stop this guy? You're just hoping that people Google his name and come across your (admittedly fairly popular) video? OK. So then they sit through a twenty-five-minute video and you only mention that people can actually donate or contact the relevant politician within the last ten minutes. This is starting to fall apart a little.

The video finishes with a message about how they're trying to 'change the system' and reverse the fact that the decisions made by the ones with the money and the power dictate the course of the world for their citizens. But wait! Didn't you just say that you actually need to reach out to those people at the top to stop Kony? I'm so confused.

Oh and don't use your kid to try and get support behind you. It's so fucking cheap.