Pervasive marketing encourages 10 to 14 year old boys to seek masculinity in a spray can.

an_individual

Wonder how much estrogen analog they're getting every day...

hairyforehead

The 1st time i saw an axe commercial, where some guy sprayed himself with the crap and then was instantly surrounded by dozens of hot chicks fawning over him, i found it hilarious and insulting at the same time. I thought "Ha! This must be a joke, like a satire of bad commercials. Noone is dumb enough to fall for that, this company won't be around long at all." And changed the channel feeling satisfied.

Now i am very, very sad.

sfgeek

It's so bad that many schools have had to flat out ban body sprays.

djrocksteady

I would be less concerned with the marketing and psychology and more concerned about the constant exposure to chemicals. Some of the ingredients in those cosmetic products are toxic.

eatcrapanddie

I know 5th graders that are using Axe body spray. What the hell.

artholeflaffer

The hottest girl from my high school (class of '79) is one of the ad people responsible for creating this campaign.

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